La Ley de Pareto afirma que el 80% de las consecuencias de nuestros actos provienen del 20% de las causas. Es decir, el 80% de los defectos o errores se generan en tan solo el 20% de los [...]
¿Quieres vender? Entonces debes aprender a convencer el neocórtex de tus clientes potenciales, crear un lazo emocional con su sistema límbico y dejar que su cerebro instintivo compre. Ahora que [...]
Saber cómo se activa el cerebro frente a diferentes estímulos incluso antes de que seamos conscientes de ello, es lo que permite a día de hoy decir con certeza que la decisión de compra es un 85% [...]
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